Market understanding
Helping understand customers, competitors, commercial structures and market expectations.
China ↔ Europe
Business gets harder when the context changes.
Markets, customers and business cultures don't translate automatically.
I help companies bridge the gap between China and Europe — particularly the Nordics — turning opportunities, conversations and relationships into practical business progress.
Let's TalkMore than translation.
Doing business across China and Europe requires more than speaking the language.
It requires understanding how organisations work, how decisions are made, how customers think and how relationships develop on both sides.
I spent more than ten years living and working in China, speak fluent Mandarin and have spent my career working inside international businesses across supply chain, retail, commercial development, digital business and leadership.
I understand both environments from the inside. That allows me to act as a practical bridge between businesses, people and opportunities.
For Chinese companies
China → Europe
For Chinese companies exploring opportunities in Europe — particularly the Nordic markets.
Business development
Identifying and developing relevant customers, partners and opportunities.
Local representation
Providing a credible European point of contact for discussions, meetings and early market development.
Commercial support
Helping prepare, structure and participate in customer and partner discussions.
Market entry
Supporting the practical steps from initial opportunity to local business development.
Cross-cultural bridge
Helping both sides understand expectations, communication and ways of working.
Specialist legal, tax, regulatory and customs advice can be handled through relevant specialists where needed.
For European companies
Europe → China
For European businesses exploring suppliers, partners, customers or opportunities in China.
- Market orientation
- Supplier and business connections
- Partner exploration
- Commercial communication
- Sourcing support
- Stakeholder coordination
- Cultural and business interpretation
- Support in meetings and negotiations
- Helping European teams understand Chinese business context
Exploring an opportunity between China and Europe?
You don't need to know exactly what support you need yet. Tell me what you're trying to achieve and let's see whether I can help.
Let's Talk