Sweden, China, IKEA — and seeing the whole picture.

Most of my career has been spent inside large, complex international organisations.

For more than fifteen years at IKEA, I worked across supply chain, retail, commercial and digital organisations — from operational roles close to customers and the business to global initiatives involving multiple countries, functions and partners.

I also spent more than ten years living and working in China. Learning Mandarin, leading teams and navigating different business cultures gave me a perspective that relatively few European business leaders have.

Later in my IKEA career, I worked internationally with connected products, digital customer experiences, partnerships and major product launches.

After IKEA, I built and operated my own international e-commerce business, managing everything from product development and sourcing in Asia to marketplaces, branding, customer experience and business operations.

Together, these experiences have taught me to look beyond individual functions. Business challenges rarely sit neatly inside one department. They happen where customers, people, processes, commercial priorities, technology and decisions meet.

That end-to-end perspective is what I bring to the organisations I work with.